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Cybersquatting: The Domain Name Menace – Protect Your Brand

Published by Author On December 01, 2022

photo credit: kaspersky.com Imagine building a successful brand, only to discover someone has registered a domain name strikingly similar to yours – with the intent to profit from your reputation. This is cybersquatting, a widespread online threat. Let's delve into what it is, the dangers it poses, and how to shield your brand. What is Cybersquatting? Cybersquatting is the act of registering domain names that are identical, confusingly similar, or resemble trademarks, brand names, or personal names with bad faith intent. Cybersquatters aim to: Sell the domain to you at an exorbitant price Divert traffic to their own websites (often competitors or those containing malware) Tarnish your reputation by hosting harmful or misleading content Common Types of Cybersquatting Typosquatting: Exploiting common typing errors (e.g., googel.com instead of google.com) Misspellings: Deliberate misspellings of your brand name (e.g., Amaz0n.com) Combosquatting: Adding prefixes or suffix

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